2012-10-22

The Future of NeighborGoods

A few months ago we shared the news with you that we would be closing down NeighborGoods in order to shift our attention to our new project, Favortree. Now I’m writing to share yet another shift in plans. If you want to skip the details, the short story is that we have been unsuccessful in launching the new project. Meanwhile, many new members have continued to join NeighborGoods and have used the service to share with their neighbors. We’ve decided not to close the site. We will continue to maintain NeighborGoods.net for your use.

For a bit of history, NeighborGoods launched publicly for the first time in 2009. The company very quickly attracted press from hundreds of outlets including Techcrunch, Fast Company, NPR, Oprah Magazine, and NBC Nightly News. NeighborGoods was at the forefront of an emerging industry that is now the hottest trend in Silicon Valley, Collaborative Consumption. We were even mentioned in the book that coined the term. It was clear that our vision of connecting neighbors to share physical goods was resonating with people. As we iterated the product and grew the community, the accolades continued. We were honored as one of the 100 Most Brilliant Startups of 2011 by Entrepreneur Magazine and we won the award for Best Bootstrapped Startup at the Startup Competition at SXSW that same year.

But we were still having trouble raising money. We raised enough cash from angels to keep our small team working but we never reached the point where the company was interesting to VCs. Eventually, the money ran out and the team moved on to other things. Then I heard from the Knight Foundation. They were interested in the potential for NeighborGoods to build stronger local communities by connecting neighbors to share with each other. They suggested that I apply for funding through their Tech for Engagement program. What passionate entrepreneur wouldn’t jump at a second chance to make their company work?!

I saw this as an opportunity to explore what was working and what wasn’t working with NeighborGoods. This was my chance to refocus and rebuild my vision. I reached out to my friend Daniel Hengeveld who I had known both personally and professionally for the past 8 years. We started brainstorming what the next generation NeighborGoods might look like. The funding came through and we set on a course to building a startup that investors could get behind.

We made a list of things we’d learned and tried to boil down our offering to its most basic values. First and foremost, friends and neighbors help each other because it feels good, not to make money. Financial transactions work best between strangers and when the value is clear (and high). But when you’re doing something to be helpful, mixing financial requirements into the transaction muddies the experience and makes it less fulfilling for both parties. When is the last time you accepted cash for letting your friend borrow a video game, or offered money to a colleague for giving you career advice? It’s just not how the world works. We were confident in the knowledge that friends and community members like to help each other. They want to lend their stuff and be helpful. Getting people to share was not the problem. What we needed was to find a way to encourage more borrowing.

People don’t like asking for help without having some way to reciprocate. Asking to borrow something is actually much harder than offering to others. We started exploring social currency and complementary currency systems. We hypothesised that if we created a fun and engaging social currency, we could smooth the social friction of borrowing from others while rewarding folks for sharing at the same time. We were very excited about this new direction and we began pitching it to our advisors and close investors. We kept getting the same advice. “NeighborGoods is old news. You can’t raise money by adding social currency to your old idea. You need to start fresh.”

What we should have realized at that point was that we already had money. We were so worried about Knight Foundation’s small investment running out that we set our eyes on one goal: to raise more money. Our goal should have been to increase activity on NeighborGoods. Our goal should have been to better serve our community by improving the product and making it more useful by working to build critical mass. We already knew our idea was hot. We already knew people were passionate about NeighborGoods. We had thousands of users and the support of the Knight Foundation - who had reached out to us to give us money.

Instead, we decided to throw out all that value and start fresh because we thought it would be more appealing to investors. We thought we could take what we learned on NeighborGoods and build a whole new product and a whole new community and make it appealing to investors with $250k. After a couple false starts with the product, the money was draining quickly, much more quickly than the first time around. And with that effort, we have learned the same lesson as countless entrepreneurs before us. Our job is not to please investors. Our job is to delight our users. Period.

We were already half way there with NeighborGoods. But we got caught up in the desire to build the next hot startup and the next new thing rather than building on the value we already had. We certainly made things difficult for ourselves.

And now we find ourselves back where we started six months ago. We’re a passionate team with a very small bank account and a growing community of users who believe in the benefits of sharing with their neighbors. In all, that’s not a bad place to be. It’s an honor to have the support of many thousands of people who believe in NeighborGoods enough to register and be a part of this community.

Our goal now is not to raise more money. Our goal is to keep NeighborGoods up and running for our community. We’re going to be making some improvements to NeighborGoods in the coming weeks, mostly by removing unnecessary features. We’ll also be adding a donate button so our community members can help us cover the costs of hosting and upgrades moving forward. If you would like to help out in other ways, feel free to contact me directly at micki@neighborgoods.net.

Thanks, as always, for sticking with us on this journey - missteps and all.

- Micki Krimmel, Founder and CEO


posted by Neighbor Al

If you'd like to leave a comment about this post, sign up or login.

Yay! NeighborGoods rules!

What Verdell said!

It was very unfortunate if this site could have been stopped.


RTA Cabinet

Appreciate your openness about the process, and doing my part to spread the word!

Thanks for being vulnerable about the process of making Neighborgoods work. I'm looking forward to your success.

great update. thankful for the transparency. will do my part spreading the word as well. i believe wholly in the mission. what you said offering sthg in return has merit. maybe one can post 'favors' s/he can offer in return, and it can be even a 'groupon' coupon you have no intention to use, or a parking spot you don't use certain days of the week, etc. good luck.

Neighborgoods is nice place, where people from different place can exchange there goods and ideas from distant place. People who wants to sell anything or wants service can post anything on this and collect the information as desires.
palm beach county title insurance

This is really useful
Happy New Year Wallpapers

Nice collection of New Year wallpapers 2014

Dude! I really like your collection. It impressed me too much! http://manandwomenfashion.com/

The curve of your online autograph and advertisement is great and awesome for me! http://manandwomanfashion.com/

these pages aren't what they acclimated to be! The source is missing! fashion

well, this is an amazing thing that I found here. You tried best to achieve your thoughts. finance

Balises regardent HEUR en raison de sa conception exotique préféré de replique montre de luxe à ses clients partout dans le monde, il peut également être utilisé Hublot prix moins cher que la montre authentique. Omega Aquaracer est un modèle du chef d'oeuvre de ce célèbre fabricant de montres suisses.

That's awesome! I've been cat-and-mouse for that back forever! Thanks a lot for it! http://playcasinoandgamblingonline.co.uk/

Perfect article, able-bodied explain apropos abacus for new and different things. http://houseimprovementsuk.com/

This is a wonderful constrain. I enjoyed the accruement lot. I acquisition scoring this communicator. Thanks for cropped this mensurable nub.
Turnkey solution
Apple mac store delhi
News room automation

Green Power International specialize in complete turnkey project executions for Gas based power plant up to 50 MW alongwith Heat Recovery & Power Conditioning Solutions. We have already commissioned our natural gasgensets / gas generators all over India, with complete turnkey projects which are performing satisfactorily
Rotary ups
MWM gas engine
mine gas

Kitchen Alternatives is a full service kitchen and bathroom remodeling company that will help you create the perfect kitchen or bathroom for you home.
Kitchen remodeling company
Granite Counter Tops rochester
Small kitchen remodeling Rochester NY
Kitchen design rochester NY

Dada Ganpati Guar Products Pvt. Ltd. is a leading manufacturer of Guar Fast Hydration Polymers used in Gas Oil Fields fracturing Industry in the world.
Natural polymers suppliers
Guar powder price
Shell Energy services

Our objective should have been to improve action on NeighborGoods. Our objective should have been to better provide our group by helping the item and creating it more useful by attempting to develop crucial huge. We already realized our concept was hot. We already realized individuals were enthusiastic about NeighborGoods. buy dissertations

Researchers have not agreed on an exact definition. Neighbourhood is generally defined spatially as a specific geographic area and functionally as a set of social networks.
undergraduate thesis

NeighborGoods is built on top of PeoplePods, XOXCO's new social software toolkit. Using PeoplePods means we were able to skip all of the infrastructure building, and instead spend all of our time in product design and ideation. Throughout our alpha release, and now moving into our beta release, we've been able to quickly and easily add functionality to the site simply by creating new "pods" of content and functionality.
mba admissions essay

The online traders and companies ease up the process of selling a car. The websites help display the cars with the details, information and pictures. Several dealers have to go through the details of the car before adding the car to the list. http://www.fitness-als-medizin.com


narneetha 10 days ago

Our objective should have been to improve action on NeighborGoods. Our objective should have been to better provide our group by helping the item and creating it more useful by attempting to develop crucial huge. We already realized our concept was hot. We already realized individuals were enthusiastic about NeighborGoods.Thanks for this Nice Article.clash of clan hack

Together with partnering ministries, dailyaudiobible.com is committed to engaging four billion non-readers with God's Word using solar-powered audio Bibles
bible study

In their decision connected by exercise spacious sorrow separate northern Rockies frank obtainable similarity companies, try this Kuric in leaflet to destroy Ravine situated a portly determine of communities cared for their recall fiddle... past kind hearted elates accompanying neighborhood callous depression.

it's really nice and meanful. it's really cool blog. Linking is very useful thing.you have really helped lots of people who visit blog and provide them usefull information. http://www.greenhomeremodels.com

If you want to skip the details, the short story is that we have been unsuccessful in launching the new project. Meanwhile, many new members have continued to join NeighborGoods and have used the service to share with their neighbors. We’ve decided not to close the site. Visit Heret

We were honored as one of the 100 Most Brilliant Startups of 2011 by Entrepreneur Magazine and we won the award for Best Bootstrapped Startup at the Startup Competition at SXSW that same year.Visit Here

So encouraging things are provided here,I really happy to read your post http://updatearticle.com/


I am typically to blogging and i actually recognize your content. The article has actually peaks my interest. I am going to bookmark your web site and maintain checking for brand new information.
bubblegum casting

That's very interesting i like this article because great thought about great quality content thanks friend to share it.MAYWEATHER vs MAIDANA

We kept getting the same advice. “NeighborGoods is old news. You can’t raise money by adding social currency to your old idea. You need to start fresh.
http://www.howlastlongerinbed.net/

People who wants to sell anything or wants service can post anything on this and collect the information as desires Weight loss

It’s Screen-Free Full week! Also often known as Digital-Detox Full week and TV-Turnoff Full week, this is usually an annual overseas event to help encourage everyone to turn off the screens in addition to “turn with life. ”. BTV Box

Thank you for these ideas, i am very happy to see your blog. Dude! I really like your collection. It impressed me too much!
purchase research papers || I want to write my research paper || research proposal writing service || pay for research paper

I have join the group to use the service to share with my neighbors. NeighborGoods have some great features which i can share with my neighbors. I like their work and wish they will continue their work.
bath sheets

Techcrunch, Fast Company, NPR, Oprah Magazine, and NBC Nightly News are NeighborGoods best work. I like their work.
motorcycle t shirts

I have been used NeighborGoods since 2009. It is great to use and i enjoy it lot.
compression bras

Nice writing. I enjoy it a lot.
workbenches

Good rules :)

Regards,
Subash from eamcet 2014 results date

Thank you for sharing this wonderful article! I have never seen anything like that before so I really appreciate that. I hope to see more great articles here in the future too so keep it up and good luck to all of you!

up 10th class results 2014
uttar pradesh 10th results 2014
up board 10th result 2014
up board 10th results 2014
up 10th results 2014

Thank you for sharing this wonderful article! I have never seen anything like that before so I really appreciate that. I hope to see more great articles here in the future too so keep it up and good luck to all of you!

eamcet result 2014
eamcet results 2014
eamcet 2014 result date
manabadi eamcet 2014 results
eamcet marks 2014
AP eamcet results 2014

The rules for neighbor written above is very important for every person. get free codes of Google play gift card google play store codes

Daihatsu Motor Co. Ltd. adalah perusahaan mobil tertua di Jepang, dan terkenal dengan produk mobil - mobilnya yang berukuran kecil atau kompak. kantor pusat Daihatsu berada di Ikeda, Prefektur Osaka. Dealer Mobil Daihatsu Bandung merupakan sarana informasi Spesifikasi, Kredit dan Harga Daihatsu Bandung seperti Xenia, Sirion, Luxio, Terios, Grand Max dan Ayla.
Mazda Motor Corporation merupakan perusahaan otomotif di Jepang. Perusahaan ini berdiri pada tahun 1920 dan bermarkas di Fuchu, Distrik Aki, Hiroshima. Kredit harga Mobil Mazda Bandung memberikan informasi tentang Harga Mobil Mazda CX5 Bandung, Spesifikasi, dan Fitur utuk semua kendaran mazda seperti Mazda 2 Hatchback, Mazda 6, Mazda 8, Biante, CX 9, MX 5, VX 1, BT 50, dan BT 50 Pro.
Kia Motors didirikan pada tahun 1944 di Seoul Korea Selatan. KIA yang merupakan singkatan dari Korean International Automotive Dealer Kredit Mobil Kia Bandung masuk ke Indonesia pada tahun 1999 dengan Agen Tunggal Pemegang Merk, PT Kia Mobil Indonesia. Dealer Penjualan Kredit Kia Bandung, merupakan pusat informasi Kia, Picanto, Rio, Carens, Sorento, Optima, Travello, Pregio, dan Big Up.
Ford Motor Company merupakan sebuah produsen mobil yang berasal dari Amerika Serikat yang didirikan oleh Henry Ford di Dearborn, Ford didirikan pada tanggal 16 Juni 1903. Di Indonesia khususnya Jawa Barat dan Bandung kami Dealer mobil Ford Bandung, memberikan informasi Spesifikasi, Kredit Dan Harga mobil Ford Bandung. seperti Mobil Ford Fiesta Bandung, Focus, Everest, Ranger, Ecosport.
Mitsubishi Motors Corporation didirikan oleh Yataro Iwasaki pada 1970 Markas Mitsubhisi berada di Tokyo. Dealer Harga Mitsubishi Bandung memberikan informasi tentang Spesifikasi, Harga dan Kredit Mobil Mitsubishi Bandung yang beredar di pasar Indonesia diantaranya adalah Pajero Sport, Mitsubishi Outlander, Mirage, Strada Triton Delica, Colt T120SS, Colt L300, Colt Diesel, Fuso.
Kredit Mobil Honda Bandung adalah Update Paket Kredit tebaru dari Kredit mobil Honda Bandung di indonesia khususnya Jawa Barat. Data Kredit mobil Honda selalu kami Update setiap ada perubahan Total DP, Angsuran / Cicilan ataupun Bunga Bank. Untuk perhitungan Kredit dengan Total DP, cicilan, tenor/jangka waktu kredit yang diinginkan, silahkan Kunjungi kami di : Dealer Mobil Bandung
Honda Mobilio meskipun pemain baru di kelas Low MPV namun siap bersaing dengan para kompetitornya. Honda Mobilio Bandung dengan berbagai fitur, fasilitas, dan teknologi, yang canggih, harga yang terjangkau, tapi tetap memberikan kenyamanan dan keamanan lebih bagi penggunanya.
Toyota Bandung adalah pusat informasi mengenai Kendaraan Toyota di Bandung, Jawa Barat. Informasi harga mobil baru Toyota, spesifikasi, fitur, dan Kredit Toyota Bandung. Seperti Mobil Toyota Avanza, Etios, Kijang innova, Yaris, Rush, Corolla Altis, Vios, Alphard, Camry, FT 86, Prius, Previa, Hilux, Dyna, Nav1, Hi Ace, Toyota Fortuner Bandung, dan juga lcgc yaitu Mobil Toyota Agya.
Suzuki Ertiga Untuk kelas mobil Low MPV (Low Multi Purpose Machine), Suzuki Ertiga Bandung Merupakan jagoannya dari Suzuki. Dengan mengusung beberapa teknologi baru Suzuki Ertiga ini sangat nyaman untuk dikendarai juga membuat perjalanan anda bersama keluarga menjadi lebih menyenangkan. Untuk Info lebih lengkap kunjungi kami di : Dealer Mobil Suzuki Bandung
Nissan Motor Company Ltd adalah sebuah produsen otomotif yang berasal dari Jepang. Dulunya Nissan dipasarkan dengan merek Datsun sampai pada tahun 1983. Kantor pusatnya terletak di wilayah Ginza dari Chūō-ku, Tokyo. Dealer Mobil Nissan Bandung memberikan Informasi Kredit Harga Nissan Bandung seperti Nissan Grand Livina, March, Juke, Evalia, Livina X gear, Nissan X Trail, Serena, Teana, Navara, Elgrand, dan Murano.
Dealer Penjualan Cash Kredit Chevrolet Bandung Info Harga Promo Diskon Chevrolet Spin, Aveo, Captiva, Orlando, Colorado, Trailblazer. Chevrolet Captiva yang memiliki beberapa perubahan dengan teknologi dan desain baru untuk menjaga ketangguhan dalam berkendara.Chevrolet Spin Activ yang merupakan varian tertinggi dari keluarga Spin ini, tampilannya dibuat lebih tangguh dan keren layaknya sebuah SUV. Tampilan sporty dan gagah merupakan perwujudan dari gaya hidup generasi muda dan keluarga muda yang mencari cerminan sebuah SUV pada mobil MPV. Info Kredit Chevrolet Spin Captiva Orlando Bandung

Bandung Outbound Adventure adalah perusahaan yang berdomisili di Bandung dan bergerak dibidang pelatihan sumber daya manusia atau Team Building Bandung terutama di alam terbuka dengan menggunakan alam sebagai medianya serta kami juga Penyedia Jasa/Provider Outbound Wisata Outbound Bandung, untuk kegiatan – kegiatan yang sifatnya menantang dan petualangan Adventure seperti Rafting di Bandung salah satunya, juga yang lainnya adalah Spider Web, Two Line Bridge, Hanging Bridge, Flying Fox, Amazing Race, Paintball, Airsoft Gun, Fun Off Road, ATV, Paralayang, Joyflight With Trike Tandem. Dengan Harga Paket Outbound di Bandung yang relatif Murah.